Are you born an optimist – looking for opportunities where others are faced up with threats and weaknesses?
Mystery opens up emotion. Mystery is a key part of creating loyalty beyond reason.
The Maori of Aotearoa, New Zealand, say: “If you want to catch a fish, first learn to think like a fish.
Emotion turned out not only to be the answer, it was pretty much ‘the’ answer.
Passion has the power to transform the most insignificant product into a must-have. Passion is the intensity and rush that accompanies only the strongest emotions.
Great stories
Past, present, and future
Taps into dreams
Myths and icons
Inspiration
Sound
Sight
Smell
Touch
Taste
Commitment
Empathy
Passion
Love
Strong
Barely controllable
Emotion
Beyond reason